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[Bangkok – Parc Paragon] (6th September, 2013) – Bridgestone Sales (Thailand) Co., Ltd., led by Mr. Shinichi Sato, Managing Director, hosts an event to emphasize the success of corporate brand image under the communication concept – “Bridgestone Always with You”. The idea has been conveyed through “The Journey of Idea”, reflecting unique idea and creativity of each individual’s journey together with Bridgestone. The event has been introduced with various lifestyle activities;
[1] Street Performance, [2] D.I.Y. Workshop, [3] Exhibition of Bridgestone Lifestyle Idea Contest’s Final Round Contestants, [4] Innovative and Customized Product Range of Bridgestone, and [5] Mini Concert from “MILD” and “THAITANIUM”. Also, at the event, having Khun Koi Saturday Seiko, Mr. Kittirat Pitipanitch, Mr. Makorn Chaowanich, and Mr. Wuttichai Harnpanich as honorable arbiters, the winners of the contest have been announced with prizes worth a total of more than 350,000 BAHT.
This brand image campaign has been successfully promoted for three consecutive years. Bridgestone has presented strategy of brand image-building creating admiration under the core communication concept – “Bridgestone Always with You” by expanding its customer-base including young generation. The campaign has been first introduced in 2011, presented by Tattoo Color which conveyed through a character of young generation’s way of life. For the second year, to enhance the intimate bonding with target groups, Bridgestone continued on using music, composed by Mr. Burin Boonvisut and “Groove Rider”, as the main key to communicate. Continued on its third year, with vibrant aim, inspiration, and creativity, Bridgestone converses with the music composed by “THAITANIUM”, with “PAE-WONG-MILD” as a singer. Undoubtedly, the campaign has been communicated through mainstream media; [TVs, radios, print media, and outdoor media], social online media, and two way communication through various lifestyle events.
Throughout 44 year history in Thailand, Bridgestone has focused on developing superior quality products and services along with augmenting brand image to ensure its “No.1” brand in consumers’ mind, including young generation people. Building up brand’s image to be modern and coincident with lifestyles is essential to helping enhancing relationship between consumers and Bridgestone which will become royalty to the product’s brand in long term.
Further information could be seen at Facebook: www.facebook.com/
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