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NICHE CARS GROUP UNVEILS THE 570S COUPE: THE FIRST MODEL IN THE NEW McLAREN SPORTS SERIES

In photo: Vittawat Chinabarramee (3rd left), Managing Director, Niche Cars Group, Thailand’s leading high end distributor of elite automotive brands, and the sole authorised dealer for McLaren in Thailand, brings the McLaren 570S Coupé, the first – and highest powered – model launched in the recently announced Sports Series, for VIP guests and media to closely experience the most accessible McLaren model to date. The event is honored by Nattanit Suphaveera (1st left), Wongchanok Chevasiri (2nd left), and Nanjaporn Chongkavinit (2nd right) to share McLaren driving experience. Pasupong Leenutaphong (3rd right), President, McLaren Owner’s Club Thailand and Van Zuilekom (1st right), McLaren Owner's Club member also joined for the close look of 570S Coupé, at McLaren showroom, Motorway, Km1.

Bangkok: Niche Cars Group, Thailand’s leading high end distributor of elite automotive brands, and the sole authorised dealer for McLaren in Thailand, brings the McLaren 570S Coupé, the first – and highest powered – model launched in the recently announced Sports Series, for VIP guests and media to closely experience the most accessible McLaren model to date. Following its global debut at the New York International Auto Show in April 2015, the new model range marks the entry of McLaren into the luxury sports car market, introducing race-derived technologies and supercar performance in a package which is very much a pure McLaren. Lightweight construction, including the use of a carbon fibre chassis, recognisable design values and a comprehensive specification list ensures a class-leading offering, and as uncompromised as is expected from a McLaren. With pricing starting at 21,800,00 THB, the 570S Coupé is available to order now at Niche Cars Group Tel. 02-321-1111 with deliveries starting Q1 of 2016 - the 540C Coupé, which retails from 19,800,000 THB follows in Q3 2016.


Vittawat Chinabarramee, Managing Director of Niche Cars Group said “McLaren is famous as Formula 1™ racing cars. Hence, it is very thrilling for the launch of its sport series for its high performance, yet suited to daily driving.
McLaren 570S Coupé represents the most attainable McLaren models to-date, and also offers the highest level of personalization with a broad colour palette and the widest variety of optional equipment ever, making it not difficult to be the class leading in sport cars market.”


The latest addition to the range completes the three tier model strategy for McLaren alongside the Super Series and Ultimate Series. The Sports Series is the most usable and attainable model to wear a McLaren badge to date, but it retains the core design and dynamic focus that ensures it is still worthy of the iconic name. Weighing as little as 1,313kg (2,895lbs), thanks in part to the unique lightweight carbon fibre MonoCell II chassis, the Sports Series is almost 150kg lighter than its closest rival. Power is provided by an evolution of the 3.8-litre twin turbo V8 engine with 30 percent new components. This ensures electrifying performance, with the 570S boasting a class-leading power-to-weight figure of 434PS. At the same time, the interior is more tailored around day-to-day usability, with optimised access, greater levels of stowage space and more refinement.


The Sports Series is a showcase of modern craftsmanship, with each model hand-finished at the state-of-the-art McLaren Production Centre (MPC) in Woking, England. A suite of new optional content and a ‘By McLaren’ designer range of interiors highlight the levels of customisation available.


‘The Sports Series is aimed at a new audience for McLaren,’ explains Mike Flewitt, Chief Executive Officer, McLaren Automotive. ‘It is the first time we’ve competed in the sports car as opposed to the supercar market. As with all McLaren models, we have prioritised performance, driving engagement and exhilaration. It is a totally driver-focused car, with excellent ergonomics and visibility, and a class-leading driving position. This is also the most day-to-day usable, practical and attainable McLaren we’ve ever made. It is a dramatic and beautiful sports car.’


Chris Goodwin, McLaren Chef Test Driver adds: ‘For the Sports Series we wanted to offer a real sports car feel. Ultimately, it means a car that feels nimble, agile and it must also possess a lightness and directness of response to a driver’s inputs. Certainly for us, a sports car really needs to engage the driver, at any speed.’



THE McLAREN 570S COUPE: THE DETAILS


The McLaren Sports Series is the third and final product family to join the recently announced three tier model range from McLaren Automotive. A pure McLaren from the ground up, the Sports Series launches in coupé bodystyle with two models – the first, and most powerful, is the 570S Coupé, which will be joined by the more accessible 540C Coupé from Q2 in 2016. These models complete the range alongside the Ultimate Series, comprising the McLaren P1™ and McLaren P1™ GTR, and the Super Series, which is the core McLaren range featuring the 650S, available as a Coupé and Spider, and the 675LT.


The Sports Series introduces the unique McLaren DNA to the sports car market. Each model has been designed and engineered by a team of experts at the iconic McLaren Technology Centre (MTC) alongside the Formula 1™ team operations, and every car is hand built in the state-of-the-art McLaren Production Centre (MPC) alongside the current range.


As with every McLaren model designed for road or track since 1981, the Sports Series range is built around a lightweight carbon fibre chassis. High performance and high efficiency is also delivered through a mid-mounted twin-turbocharged V8 engine. With no compromises, the Sports Series is the perfect entry point into the world of McLaren.


DESIGN AND AERODYNAMICS


The air-piercing front bumper separates airflow into four directions, with each path being worked over, under and through the sculpted bodywork. The beautiful organic form, with features including the door tendon and flying buttress work with the fixed rear wing to optimise aerodynamics’
Rob Melville, Chief Designer


  • ‘Shrink wrapped’ design maximises efficiency of the airflow over, under and through the bodywork with a fixed aerodynamic package
  • Aerodynamically-optimised dihedral doors feature ‘floating’ tendons to channel the flow of clean air
  • Elegant flying buttresses provide increased levels of downforce and enhanced cooling
The Sports Series introduces the McLaren design language to the sports car segment for the first time, with tense, ‘shrink wrapped’, body lines marking it out from the competition. Design cues and learnings from models in the Ultimate and Super Series ensure the Sports Series looks every part a true McLaren, but with a clear identity of its own. Key design features include elegant flying buttresses, dihedral doors and a concave rear window to bring a new, unique and exciting look to the sports car segment.


The final design of the 570S Coupé is closely matched to the initial design sketches first proposed by Chief Designer Rob Melville and his team at the outset of the project. Clean, sweeping lines, and an uncluttered exterior have a clear focus on the way air flows over the sculpted panels, channelling air around the tightly packaged glasshouse, over and, in some areas, through the bodywork.


Dynamic styling provides visual presence and is based around functional elements. This approach combines fluid surfaces and strong features to deliver a final aerodynamic shape designed to optimise air flow management in, out and around the vehicle. Weight is minimised through the layering of panels, designed to float above aerodynamic surfaces along with suspended members, supporting the potency of this compact sports car.


FIXED AERODYNAMIC PACKAGE
The front bumper on the Sports Series is crucial to how the air interacts with the bodywork as it travels from the front to the rear. The design dictates how air is controlled before passing over, under and through the vehicle. The front bumper has a pronounced point which generates the centre of pressure, piercing the air to reduce drag and forming four quadrants. The air is divided above and below the bodywork, and also to either side. The strong crease lines along the bonnet add design definition and, more importantly, aid air flow over the doors and into the side air intakes to help cool the high temperature radiators – a principle used in Formula 1™. Below the front bumper are Aero Blades, angled specifically to create an area of high pressure ahead of the low temperature radiators.


At the rear, the sculpted rear fenders merge to form a level rear deck, where the engine plenum cover is visible through open, hexagon shaped mesh vents designed to aid heat evacuation. The trailing edge of the rear deck features an integrated fixed spoiler designed for an optimised balance of drag and downforce. The surfaces leading to the trailing edge have been designed to be as streamlined as possible, ensuring clean airflow to provide enhanced levels of downforce.


DIHEDRAL DOORS FEATURE ‘FLOATING’ TENDONS
Every McLaren road car since the iconic McLaren F1 from the 1990s has included distinctive dihedral doors, and the Sports Series continues the design tradition. The advanced and intricate door design is inspired by those on the McLaren P1™, and features a ‘floating’ tendon which works to channel air into the ultra efficient air intake. This supplements the side intakes that directly feed the HTRs (high temperature radiators) which, in turn allows for smaller side intakes, reducing drag.
Every effort has been made to optimise aerodynamic performance on the Sports Series. An example of this is evident in the design of the wing mirror arms, which improve cooling efficiency by two percent. This aerodynamic gain has been achieved through minimising the cross sectional area of the wing mirror arms while also studying how best the airflow from the vehicle and mirrors interact.
Further evidence aerodynamic efficiency can be seen with a tyre spoiler on the leading edge of the wheel arch and side skirts running down each flank. These work in conjunction to ‘clean’ the airflow as it passes around the front wheel arches and travel rearwards.


FLYING BUTTRESSES
The ‘shrink wrapped’ design of McLaren Sports Series carefully channels airflow over every panel. The rear of the glasshouse on the Sports Series features unique floating C-pillars, allowing air to follow the shape of the cabin, and flow beneath. The elegant flying buttress design of the Sports Series Coupé body has been aerodynamically optimised to primarily counteract lift over the roof. The airflow channelled through the buttress equalises the areas of low pressure created by the convex roof, increasing downforce. In addition, this feature also minimises drag, and increases the flow of cool, clean air over the engine bay to optimise powertrain heat management.


A further distinctive feature of the Sports Series Coupé models is a concave rear windscreen which sits between the flying buttresses. Together with new thinner B-pillars, this design ensures excellent visibility from within the Sports Series – something McLaren models are renowned for – especially for a mid-engined sports car where rear and rear-three-quarter vision can often be compromised.


REAR DIFFUSER
Airflow management is key to the Sports Series, from the front bumper through the integrated rear spoiler. Below this sits an intricate rear diffuser, unrivalled in its class for complexity and effectiveness. Efficiency is maximised with the underside of the Sports Series being completely flat, feeding clean air to the rear of the vehicle and the aggressive diffuser. As in Formula 1™, the careful management of air flowing below the car allows ‘ground effect’ aerodynamic optimisation to ensure further downforce is harnessed.


LED LIGHTING
As standard, the Sports Series uses LED lighting across the range at the front and rear. The design of the front light units reflects the McLaren ‘Speed Mark’ logo, with LED daytime running lights (DRLs) following the edge of the unit to create a distinctive visual signature. The lights are automatically activated and include ‘Follow Me Home’ and ‘Overseas Tourist’ functions. The later allows easy adjustment between left- and right-hand drive markets. The rear light signature incorporates the turn signal, and follows the trailing edge of the rear body panels giving the illusion that the panel is floating.


LIGHTWEIGHT



With a carbon fibre chassis and lightweight superformed aluminium bodywork, the 570S Coupé tips the scales at just 1,313kg, making it more than 140kg lighter than its nearest rival’
Mark Vinnels, Executive Director – Product Development

  • Class-leading power-to-weight figure of 434PS per tonne
  • Unique carbon fibre MonoCell II features a lower, narrower sill to aid cabin access; weighs 75kg
  • ‘Superformed’ aluminium body panels are used for the first time on a McLaren, allowing for more complex designs and ensuring optimised weight
  • The Sports Series is the only model range within the sports car segment to offer a full carbon fibre chassis. This lightweight component, and the use of aluminium for the majority of the body panels ensures that weight is kept to a minimum. The dry weight of the 570S Coupé is just 1,313kg, giving a class-leading power-to-weight figure of 434PS per tonne


CHASSIS
As with every McLaren designed and developed for the road or track since 1981, the heart of the Sports Series is a lightweight carbon fibre chassis. While similar to the chassis in the Super Series, the MonoCell II is unique. It has been newly designed with more of a focus on day-to-day usability, with the narrower front sill and height reduced by 80mm to offer improved ingress to and egress from the cabin. As is inherent with carbon fibre construction, the chassis is incredibly strong and stiff yet weighs 75kg, offering optimum levels of protection.


The carbon fibre MonoCell II is 25 percent stiffer than a comparable aluminium chassis, and has an even greater margin of superiority over steel. This structural stiffness improves handling, agility and ride comfort. It is stronger and safer in a crash, and needs no extra bracing or reinforcement (such as side intrusion beams). The carbon fibre has enough intrinsic strength without ‘bolt on’ safety beams. It is also more durable than metal, and its greater dimensional accuracy improves build quality.


As part of this development, the front and rear aluminium structures have also been revised, fine tuning load paths into the new carbon structure, accommodating the new anti-roll bar positions, and to reduce complexity and inevitably weight.


There are also advantages in ease of repair. Front and rear aluminium extrusions and castings are designed to absorb impacts and are easily fixed. Cars with full aluminium or steel chassis use their structures to absorb and crumple on impact, causing more damage and expense to the entire structure.


BODYWORK
Aluminium is utilised for the majority of body panels on the 570S Coupé. Through a process called ‘Superform’ – where hot aluminium is blown into shape over a mould – the lightweight material can be formed into detailed design features, such as the intricate rear deck. Through this method, this component weighs the same as a composite equivalent.
The dihedral doors are produced primarily from aluminium to minimise weight and allow for the intricate aerodynamic design. The upper ‘floating’ tendon is manufactured using a resin injection process to deliver an extremely rigid yet slender component, along with a lightweight core to minimise weight. To keep the exterior surfaces clear, the door is opened using the button located on the lower edge of the tendon.


WHEELS
The Sports Series is launched with a range of newly designed wheels. The 570S Coupé is fitted as standard with fourteen-spoke lightweight forged wheels, 19-inch at the front, and 20-inch at the rear. Two Super Lightweight designs, in either five- or 10-spoke offer a combined 7kg weight saving. Each design has a silver finish as standard, but can be specified with a Stealth and Diamond Cut finish as an option.


THE DRIVE
‘We have worked hard on each of the touchpoints within the cabin to ensure the Sports Series is the most accessible McLaren model to date – not only in terms of price, but it allows a wider range of drivers to enjoy, and push, the limits of the car’
Chris Goodwin, Chief Test Driver

  • Class leading power-to-weight ratio of 434PS per tonne gives breathtaking performance; 0-100km/h (0-62mph) in 3.2 seconds; 0-200km/h (124 mph) in 9.5 seconds
  • Performance Traction Control incorporates bespoke McLaren software to deliver more precise control in extreme situations
  • Newly-developed suspension system uses adaptive dampers and anti-roll bars to ensure enhanced levels of driver engagement and refinement on both road and track

The Sports Series offers unrivalled performance and driving exhilaration in the sports car class. It is the only car in its sector to offer all the credentials typically found in the top-tier supercars: lightweight carbon fibre chassis construction, mid-engine rear wheel drive configuration. Overall performance for the 570S Coupé is class-leading with the 0 to 100 km/h (0-62 mph) sprint taking 3.2 seconds, while 200 km/h is reached in just 9.5 seconds. Top speed is 328 km/h (204 mph).


A dry weight of 1,313kg (2,895lbs) is around 140kg (309lbs) lighter than the nearest rival. This low weight ensures optimised handling, agility and makes the Sports Series even more responsive.


STEERING
The steering in the Sports Series has been designed with refinement and feel as the key parameters. A fast steering rack ratio allows quick changes of direction and improves ease of control when driving at the limit – pivotal to a great sports car. As with the models in the Super Series and Ultimate Series ranges, the system used for the Sports Series is electro-hydraulic ensuring a natural feel that cannot be replicated with a fully electric setup.


The electro-hydraulic pump also powers the optional front lift system – which allows the ride height to be increased by 40mm at speeds of up to 60km/h (37mph). A one touch short-cut to raise the vehicle is available through the steering wheel-mounted menu stalk.


TYRES DEVELOPED WITH PIRELLI
As with the all models in the McLaren range, the tyres for the Sports Series have been tested continuously throughout the development programme specifically in conjunction with technical partners Pirelli. The design brief was focused on balance and agility, with a view to create a tyre with progressive levels of grip allowing the driver to explore the limits of the car with total confidence.


‘We have worked closely with Pirelli throughout the programme to design a bespoke tyre to best suit the Sports Series, and it is a really important partnership. Being the only contact with the road, the tyre is critical to how the car handles and behaves, and we treat them in the same way as any key suspension component. They are specially tuned and developed with Pirelli, and that makes a huge difference to the dynamics of this car.’ explains Goodwin.


The 570S Coupé is fitted with performance-focused Pirelli P Zero™ Corsa tyres as standard, while a Pirelli P Zero™ is available as a no-cost option. Tyre sizes are 225/35/R19 on the front and 285/35/R20 on the rear. The P Zero™ Corsa tyres have been developed with stiffer sidewalls and treads, offering outstanding grip levels, and yield advantages on a circuit and in standing-start acceleration. The P Zero™ option provides optimum performance levels in extreme wet and cold conditions.


BRAKING SYSTEM
The 570S Coupé is equipped as standard with carbon ceramic discs (front: 394mm x 36mm / rear: 380mm x 34mm), with six-piston callipers on the front and four-piston callipers at the rear. Newly developed ABS software is also present, and bespoke to the Sports Series, which has been designed to optimise brake feel. This new system also reduces pulsing through the pedal.


A new ESC (Electronic Stability Control) system, developed with Bosch, includes a new ‘Dynamic’ mode which provides reduced intervention, to allow greater vehicle control on the limit and ‘driftability’. The ESC system for the first time includes a dedicated control switch, allowing ESC control independently to the handling control dial. This allows the choice of full, dynamic or ESC-off when in Sport and Track handling modes. With an improved pump and dual valve system, the ESC system is refined and provides greater resolution and thus more progressive control.


Also new to the Sports Series is a new Performance Traction Control, which incorporates bespoke McLaren software to deliver more precise control in extreme situations. In Dynamic mode, the traction control allows a gradual transition at the point of slip (YAW angle) and therefore more confidence to explore the Sports Series at the limits of its handling.


The McLaren Sports Series features a number of Formula 1™-derived technologies, including the Brake Steer system. Initially developed by McLaren during the 1997 season, and subsequently banned due to the significant performance advantage offered, the system aids cornering by bringing the vehicle’s nose into the apex by applying braking force to the inside rear wheel. This enables the driver to brake later and get on the power earlier.


SUSPENSION
The Sports Series is fitted with a newly-developed suspension system ensuring enhanced levels of driver engagement and refinement on both road and track. The system uses independent adaptive dampers with front and rear anti-rollbars – distinct from the Super Series and Ultimate Series – and Formula 1™-style dual wishbones.


Adaptive dampers offer control over bump and rebound settings using the familiar McLaren ‘Normal’, ‘Sport’ and ‘Track’ handling settings, with the 570S Coupé having bespoke damper settings to other McLaren models to date. In ‘Normal’ mode, the system provides a refined yet engaging ride, while the ‘Sport’ and ‘Track’ settings allow the 570S Coupé to become more track-focused when required. Twin damper valves give precise control, while dual wishbone suspension provides optimum suspension travel and geometry.


Chris Goodwin added: ‘For a sports car, it is more about the grip balance and the response of the tyres and the response of the steering. The Sports Series has narrower tyres than the models in the Super or Ultimate Series, and the car still has high enough objective performance, but it is also about the subjective feel. It is hard to measure subjective performance, but how big the smile on the drivers face is when he goes round a corner is always a good measure. We have used the suspension geometry and set-up to create a balance that makes the car really want to turn in to a corner. It feels like all you have to do is look at the apex of the corner and the car is sucked into it.’


POWERTRAIN
3.8-litre twin turbo V8, with 30 percent of components bespoke to the new model, produces 570PS (562bhp) and 600Nm (443 lb ft)


Stop-start system fitted for the first time on a McLaren offers greater efficiency during city driving, improving fuel consumption and CO2 output


Optimised gearchanges through seven-speed seamless-shift gearbox (SSG) with ‘Cylinder Cut’ technology


The Sports Series features an evolution of the 3.8-litre V8 twin turbo engine, named M838TE, with 30 percent of components bespoke to the new model. Engineered by McLaren, it produces 570PS (562 bhp) at 7,400 rpm, and 600Nm (443 lb ft) of torque at 5,000-6,500 rpm. The classic mid-engine rear-wheel drive supercar configuration optimises handling and agility – except that it competes in the sports car, not the supercar, market – delivering power through a seven-speed seamless shift gearbox (SSG). Despite being one of the world’s most powerful road car engines, it is also extremely efficient. A new stop-start system seen for the first time at McLaren provides greater efficiency during city driving, improving fuel consumption and CO2 output. The 570S Coupé returns 26.6 mpg (10.7 litres/100km) on the EU combined cycle with an improved range, while emissions are just 249g/km.


Other improvements to the efficiency of the powertrain include new 60-degree camshaft phase controllers that reduce internal engine inertia and provide greater control, both benefitting CO2 figures and engine response. The vacuum system has also been deleted from the engine which saves 2.5kg and reduces complexity.


Sharing technology with the Super Series, the M838TE engine includes Formula 1™ technology such as dry sump lubrication – to enable higher cornering speeds without oil surge – and a flat-plane crankshaft, to allow the engine to be sited as low as possible to improve the centre of gravity and both handling and agility. ExxonMobil ensures each groundbreaking McLaren model benefits from the highest levels of technical commitment and expertise. The Sports Series joins the Super Series and Ultimate Series in being factory-filled with New Life™ 0W-40 developed by McLaren Automotive technology partner Mobil 1. The high technology engine lubricant has an optimum combination of synthetic base oils designed to meet the high performance engine demands. The advanced formula contains additives specially developed to better protect the engine by preventing build-up on critical engine parts, allowing McLaren engines to run like new after thousands of miles, even in the harshest driving conditions.


The Sports Series is fitted with new equal length exhaust manifolds produced from cast stainless steel mounting sections mated to stainless steel hydroformed tubes. These optimise exhaust flow and provide a performance advantage in terms of consistent, uniform back pressure, while also delivering a new, distinctive crisp exhaust note.


TRANSMISSION
The Sports Series uses the same seven-speed twin-clutch SSG (Seamless Shift Gearbox) as seen in the Super Series, offering ‘Normal’, ‘Sport’ and ‘Track’ modes. The settings have been recalibrated to produce faster shifts, achieved through new control strategies, focusing on the rate of engine speed transitions. New advanced throttle control during shifts ramps up or down engine speed with greater urgency.


The sense of engagement with the car during gearshift as well as when accelerating and decelerating is key in delivering the exhilarating feel for the McLaren Sports Series,’ says Mark Vinnels, Executive Director – Product Development. ‘It is also key to delivering exhilaration throughout the performance envelope of the car, not just when the driver might be seeking the fastest lap time, for example.’


‘Cylinder Cut’ technology, first seen on the 650S for upshifts, has been further enhanced to activate on both upshifts and downshifts, now utilising the engine ignition control it can act up to 10 times faster than previously.


To provide the greatest sense of interaction and performance during all driving situations three control strategies have been developed; Powershift, GT3 Shift and ‘Inertia Push’.


The Sports Series uses the innovative ‘Inertia Push’ technology – again pioneered on the 650S. Available in Track mode – above 5000rpm and from 60 percent throttle input – the system harnesses the inertia of the flywheel to deliver an impulse of torque as the next gear is engaged. As on the 650S, this approach delivers the next gear before the engine speed has dropped, resulting in continual strong acceleration, with no drop in the rate of acceleration as the driver upshifts.


For the first time, the gearbox clutch control has been separated from the engine control, to enhance refinement. This helps produce quicker gear changes.


CRAFTSMANSHIP
'As we move forward as a business we take learnings from previous projects and current products, and now moving into the sports car sector, the programme has become the most challenging to date as we push the bar of quality and performance even higher’
Andreas Bareis, Executive Director – Quality

  • By McLaren’ designer interiors offer the ultimate vehicle specification with a Sport or Luxury focus
  • Hand assembled in the state of the art McLaren facility in Surrey, England
  • Each car takes 188 man hours to build by a team of 370 highly trained assembly and quality technicians
  • The Sports Series represents the most attainable McLaren models to-date, and also offers the highest level of personalisation. Bespoke ‘By McLaren’ specifications offer a mix of sports or luxury finishes within the cabin in conjunction with a broad colour palette available externally. In addition to this, the widest variety of optional equipment ever offered by McLaren allows owners to individually tailor seating, interior finishes, upholstery and audio systems.


EXTERIOR
For the first time on a McLaren road car, the models in the Sports Series primarily feature aluminium body panels rather than composites or carbon fibre. This change reflects the higher production volumes, with aluminium offering superior quality of finish – especially in surfacing – for larger production numbers. A typical downside is that it gives less design freedom, for complex shapes, than moulded composite or carbon fibre panels.


Utilising a new ‘Superform’ method – in which hot aluminium is blown into complex shapes over a mould – has allowed McLaren to produce intricate parts, most notably the large rear deck, which also reduces weight. Aluminium is used for the front and rear fenders, bonnet, rear deck, lower sections of the dihedral doors and roof. The upper section of the doors including, ‘tendons’ and front splitter, are made from composite.


A range of optional visual carbon fibre upgrades, echoing the lightweight chassis, are available for the 570S Coupé. The front Aero Blades, Side Skirts, door insert, Side Intake and rear diffuser can all be specified in carbon fibre.


NEW COLOUR PALETTE
The Sports Series launches with a broad selection of paint colour choices available. Developed in conjunction with technical Partner, AkzoNobel, the 570S Coupé launches with a total of 17 colours: three Standard, six Special and eight Elite. Among these are four newly formulated colours – Ventura Orange, Vermillion Red, Bourbon and Blade Silver.


The full colour range is as follows –
Standard
Special
Elite
Blue
Blade Silver
Vermillion Red
White
Mantis Green
Ventura Orange
Silver
McLaren Orange
Bourbon

Storm Grey
Volcano Orange

Silica White 
Pearl White

Onyx Black
Volcano Yellow


Ice Silver


Fire Black
INTERIOR
The interior design of the 570S Coupé carries the exterior design approach through with key features including floating elements to add to the sense of depth, while organic shapes and curves bring delicate tension without aggression for a welcoming and ergonomic layout. The space has been created to ensure superb outward visibility and enhanced interior space for occupants both in terms of seating position and stowage space.


The feeling of luxury and airiness is heightened by the use of a ‘floating’ centre console, to add a sense of depth to the cabin. Shapes and lines seamlessly integrate from exterior to interior, and vice versa. The facia and door trim incorporate floating elements which remove mass – both visually and practically – as well as adding layered depth and integrated components such as the audio speakers and the touchscreen IRIS system.


Interior components and switchgear are ergonomically designed and finished to the highest standard further enhancing the feel of quality and craftsmanship throughout the cabin. Rotary switches, buttons and steering wheel mounted stalks are all tactile to touch, while a seven-inch touchscreen is intuitive and the most advanced infotainment system to feature in a McLaren model to-date. The ‘floating’ screen is not connected to the lower transmission tunnel – as is the case with models in the Super Series and Ultimate Series – giving enhanced access to the stowage space and cupholders below the dashboard. It is also mounted in portrait view, rather than the more conventional landscape, bringing the occupants closer to the centreline of the car to further optimise response and agility. Air conditioning is controlled via the screen reducing the amount of switchgear and controls in the cabin environment. The touchscreen also controls the standard DAB digital radio (or Sirius satellite radio in North America), as well as satellite navigation, Bluetooth telephony and media streaming, voice activation and the audio media player. The IRIS system also includes the electronic owner’s manual.
The interior of the Sports Series can be upholstered in a wider range of leathers and Alcantara® options than previously available. Extended Leather is standard on the 570S Coupé, available in four themes – Carbon Black, Saddle Tan, Scoria Grey and Midnight Blue. In addition the 570S Coupé is available with four further interior levels: Nappa Sport Leather, Nappa Design Leather, Nappa Sport Alcantara® and one of 10 unique ‘By McLaren’ colour and trim combinations.


‘BY McLAREN’ INTERIOR CUSTOMISATION
First shown on the 675LT at the 2015 Geneva Motor Show, the ‘By McLaren’ designer interiors demonstrate the full breadth of interior customisation possibilities. They introduce unique colours and materials which are not offered through the other optional specifications, with up to three co-ordinated colours per design.


The Sports Series offers the widest selection of ‘By McLaren’ designs to date, with 10 in total. Of these, five have a focus on contemporary luxury, while the other five have a more sports focus and can be specified with optional Racing Seats. All designs have been selected by the in-house design team at McLaren Automotive to accentuate the interior design while also taking into account exterior colour choice to provide the ultimate cohesive vehicle specification.


SEATING
New seats in the Sports Series offer increased levels of support and comfort. As standard, the seats are six-way adjustable for the driver, including electric height adjustment, four-way for the passenger, and are fully upholstered in leather. Four further upholstery options are available, giving increased levels of customisation and comfort with Nappa Sport, Nappa Design, Nappa Alcantara® and ‘By McLaren’ specifications.
Fully electric eight-way adjustable seats with heating and memory function can be specified as an option. A comfort entry / exit feature is also available to provide the maximum amount of room to enter or exit the car, by moving the seat to its lowest and most rearward position and retracting the electric steering column.


Carbon fibre shelled racing seats, as featured in the McLaren P1™ are also available. These fixed back manually adjustable bucket seats offer significant support with a provision for harnesses to be fitted. These lightweight seats provide a substantial 15kg weight saving.


AUDIO
As with all McLaren audio systems, extensive in-cabin tuning has taken place for the audio systems available for the 570S Coupé. The standard four-speaker, which boasts an excellent quality-to-weight ratio, is the lightest audio system ever fitted to a McLaren. Two dual-voice coil 165mm bass woofers capture mid-low frequencies while two high performance tweeters provide clarity to any range of audio genre’s. The system is powered by a 240W Class AB amplifier.


Two audio upgrades are available for the Sports Series, with eight- and 12-speaker systems offering additional power and speaker channels to produce a more immersive aural experience.


In addition to the standard system, the eight-speaker McLaren Audio Plus system adds two 100mm mid / bass drive units, and two 25mm tweeters in the rear of the cabin. The amplifier is also upgraded to a 320W Class AB rating.


The addition of the 100mm units adds to the clarity and depth of the sound, while the extra tweeters balance the sound to ensure the occupants have a greater sense of immersion in the audio.


The range-topping 12-speaker system, developed in conjunction with British audio specialists Bowers & Wilkins, delivers the cutting edge of audio technology into the Sports Series.


Of particular note, Bowers & Wilkins has derived the high-frequency driver design in the 570S Coupé from the flagship model, Nautilus. Each of the system’s five tweeters features a spiral diffuser, made famous by the Nautilus. This soaks up reflected sound waves from the rear of the drive unit, and helps produce a sound that’s superbly detailed, unadulterated and free from colouration.


Furthermore, one of the tweeters is strikingly integrated into the centre of the dashboard. This ‘tweeter-on-top’ design is a key feature of Bowers & Wilkins high-end loudspeaker ranges, and results in remarkably open sound imaging and stereo performance.


This audio critical placement is mirrored in all the other drive units; to ensure a coherent, immersive audio experience all are placed in the optimal position, to ensure sound reflections are minimised and acoustic performance optimised.


Materials have also been carefully selected: the Kevlar(r) midrange speaker cones guarantee constant dispersion across the frequency range, while the lightweight subwoofers are extremely stiff for perfect pistonic behaviour, ensuring completely undistorted bass.


The system comprises five 25mm aluminium Nautilus tweeters, five 100mm Kevlar® mid-range drive units and two 200mm carbon fibre & Rohacell bass subwoofers, All speakers are driven by a fully digital 14-channel 1280W Class D amplifier.


The result is a system that is perfectly configured for the specific environment of the 570S Coupé.


HAND ASSEMBLY
All models in the Sports Series will be hand assembled in the state-of-the-art McLaren Production Centre (MPC) in Woking, England. The new models will be integrated into the existing production line along with the Super Series models, underlining the flexibility of the setup within MPC. This will also ensure the highest levels of quality, matching the exacting standards befitting any model wearing the McLaren badge.


Each model will take a total of 188 man hours to build, with a skilled team of 370 production and quality technicians working across key areas including Body Assembly, Paint, General Assembly, End of Line and Quality Control.


STAGE 1: BODY ASSEMBLY
Every Sports Series vehicle passes though 10 Body Assembly fixtures, assembling the main body structure of the vehicle. The fully aluminium body is built around the lightweight carbon fibre MonoCell II chassis.


The body is assembled primarily using a two-part structural adhesive system alongside self piercing rivets, and body assembly fixtures are used to provide a high level of accuracy and repeatability throughout the process. A ceramic heater system is used to aid adhesive cure time.


STAGE 2: PAINTING
All McLaren models are hand painted to ensure the best colour match and quality, and the Sports Series is no exception. A bespoke paint fixture system is used on for the Sports Series which allows all body panels to be painted in a single process within the state-of-the-art paintshop within the McLaren Production Centre (MPC). This facility runs on an automated conveyor system – the only area in MPC with this facility.


STAGE 3: TRIM ASSEMBLY
The Sports Series production line follows the same production process as the Super Series models through 34 trim and final assembly stages.


Each vehicle moves from a bare MonoCell II to a rolling chassis during the first half on the line wit processes including subframe and power unit docking, through to Interior trim fit. The carbon ceramic brakes and suspension system is fully assembled, and each vehicle is also passed through fluid fill and initial vehicle run up validation processes.


During the second half of the assembly the outer body takes shape as the vehicle is progressed to completion. Processes include door fitment, front end assembly (including wings, bonnet and headlamps) and rear end completion (including side panels, rear deck and rear lamps). Each stage of assembly is completed to pre-defined quality fit and finish targets.


Finally, bumpers and the vehicle underfloor are assembled, before the car is removed from its assembly staple and lowered onto its wheels.


STAGE 4: FINAL ASSEMBLY
Each and every car passes through a rigorous process to ensure the vehicle is delivered to the highest standard befitting the McLaren badge. The key quality checkpoints are designed to ensure a ‘no fault forward’ approach throughout the production stages, and are carried out at the following production milestones:
  • Body Assembly main line completion quality inspection
  • CMM (Coordinate Measurement Machine) dimensional validation
  • Paint completion quality inspection
  • Powertrain installation and full engine bay inspection
  • Assembly completion quality inspection
  • Monsoon Test and Rolling Road
  • A full road shakedown process testing the full capability of the vehicle alongside the exacting drive and comfort standards
  • McLaren Production Audit prior to dispatch


EVERYDAY USABILITY
‘All McLaren models are genuine usable daily drivers, but the Sports Series takes it to a new level. Enhanced usability is something the engineering team has focused on, particularly in the areas of refinement, comfort, stowage space and visibility. Other factors have also been key with a focus on maintenance and whole life costs – all of which make the 570S Coupé a true contender in the sports car market’
Jolyon Nash – Executive Director, Global Sales & Marketing


  • Longer and wider cabin boosts all round space for the most accommodating driver environment
  • Visibility is further enhanced as the A pillars are moved further outwards and the B pillars are narrower
  • Class-leading luggage space with optimised cabin stowage
  • Unique calibration and set up offers a more usable sportscar, suited to daily driving, offering the lowest running costs of any McLaren to date
  • The 570S Coupé is the most usable McLaren model to-date, with enhanced levels of refinement and comfort, the most welcoming and accommodating interior space, and largest amount of storage space. The total cost of ownership, including servicing schedules and maintenance, is a key part of the overall class-leading Sports Series offering.


CABIN
The design and layout of the 570S Coupé interior has a clear focus on space and ergonomics, offering maximised outward visibility and interior space. Overall, the Sports Series is 11mm longer than the Super Series, and the cabin is both longer and wider, boosting all round spaciousness and increasing shoulder room.


In true McLaren style, the newly designed dihedral doors have been developed to offer a greater operating range. A revised action, which follows a more upwards and forwards arc, allows easier access to the cabin with a larger aperture opening. A revised design to the carbon fibre MonoCell II chassis sees a lower sill – 80mm lower than the Super Series models – ensuring ingress to and egress from the cabin are now even easier.


VISIBILITY
Key design features of the Sports Series, as with all McLaren models, are the low windscreen cowl and the shape of the front wings. With a front screen taller than it is wide, forward visibility is optimised, while the peak of the front wheelarch is directly over the centrepoint of the front wheel allowing the driver to place the car with ultimate precision.


Spaciousness in the cabin and visibility is further enhanced as the A pillars are moved further outwards and the B pillars are narrower.


STOWAGE
The practical nature of the 570S Coupé lends itself to more regular use, as is common practice with models in the sports car segment. A class-leading level of storage space is offered by the front luggage bay, while stowage of everyday items within the cabin has been an important consideration. As a result, the design of the cabin includes concealed pockets within each of the doors, a central storage area beneath the arm rest and a glovebox (in non Federal markets).


The front luggage bay has a capacity of 144 litres, while smaller items can be stored in the various storage areas and pockets throughout the interior.


CONTROL INTERFACE & INFOTAINMENT
The control interface for the air conditioning, telephony, navigation and audio systems are managed through the centrally-mounted touchscreen, while vehicle setup settings can be viewed on TFT LCD screen instrument cluster. Information and settings are controlled via steering column-mounted stalks.


The LCD instrument cluster is made up of three zones - the central seven-inch screen includes the vital statics of the vehicle (vehicle speed, engine speed and gear selection), while the two outer three-inch screens provide information including navigation instructions, compass, track data display information (if selected) and other vehicle statistics. The Sports Series instrument cluster also incorporates turn-by-turn navigation instruction for the first time.


Dependant on which vehicle mode selected – ‘Normal’, ‘Sport’ or ‘Track’ – the instrument cluster prioritises information accordingly. In ‘Sport’ mode, gear selection information is prioritised over vehicle speed in the centre of the rev counter, with numbers becoming larger and the dial easier to read with more intense colours. When ‘Track’ is selected, the instrument cluster changes to provide the driver with a race car-inspired rev counter presenting just the vital information required. The left screen displays lap times (if track data display is selected), while the right hand screen monitors tyre pressures.


The seven-inch IRIS touchscreen is flush with the facia and, as first seen on the McLaren P1™, the air conditioning controls are all incorporated, reducing the amount of switchgear and controls in the cabin environment, and also reducing weight. The touchscreen also controls the standard DAB digital radio (or Sirius satellite radio in North America), as well as satellite navigation, Bluetooth telephony and media streaming, voice activation and the audio media player. The IRIS system also includes the electronic owner manual.


As with all models in the McLaren range, the touchscreen is mounted in portrait mode not landscape. This reduces width, enabling driver and passenger to sit closer together, bringing them closer to the centreline of the car to further optimise response and agility.


Dual-zone climate control and air conditioning is installed as standard, with the system allowing fully automatic and independent settings for passenger and driver. A two-stage Automatic function – ‘Auto’ and ‘Auto Lo’ – allows a desired temperature to be obtained, with the latter setting limiting speed of the fans to minimise fan noise within the cabin.


Despite the extensive specification list, weight-saving is still a key focus on the interior and the McLaren Audio four-speaker system ensures the optimal sound quality at the lowest possible weight. A McLaren Audio Plus 8-Speaker Upgrade System and bespoke 12-Speaker Premium Audio System, developed with British audio specialists Bowers & Wilkins, with 1280W surround sound upgrade are also available for the ultimate audio experience.


McLAREN TRACK TELEMETRY
The IRIS-based Track Telemetry app records lap or sector times along with accompanying vehicle information. In addition this can be optioned with three track cameras.


The track data display allows the driver to map any circuit or timed section though GPS. Sectors are then automatically defined and split times displayed to the driver along with the accompanying red and green sectors on the map. A best lap can then be used as a reference as can a different driver profile allowing two drivers to compete against each other in the same car. Graphs are provided so two laps can be compared showing, for example, vehicle speed at the exit of a corner. Using the onboard memory, track sessions can be stored and saved for a repeat session. Video footage can also be downloaded to USB via a dedicated USB socket for offline viewing.


WHOLE LIFE COSTS
With the launch of the Sports Series, McLaren has launched its most attainable model to-date with a starting price of 19,800,000 THB for the 540C Coupé and THB 21,800,000 for the 570S Coupé. As important as the initial purchase price is the overall cost of ownership and servicing, and the Sports Series delivers on this front as well, with the lowest running costs of any McLaren to date. The highly efficient powertrain, with low weight 3.8-litre twin turbo V8 engine returns 26.6 mpg (10.7 l/100km) on the EU combined cycle, with emissions of just 249 g/km. As with all McLaren models, these figures ensure the Sports Series range is exempt from gas guzzler tax in North America. The unique calibration and set up offers a more usable sportscar, suited to daily driving, with more of a focus on road driving, and an extended fuel range of around 10 percent over the 650S models.


As with all McLaren models, the Sports Series has an annual service schedule to ensure it is continually updated with the latest software developments and improvements. These scheduled services require the lowest level labour and parts than in any previous McLaren model, ensuring that costs have been reduced to less than half the cost of the original 12C when it launched in 2011. Engine oil replacement intervals are every two years / 15,000km, whichever comes first – whichever comes first


With aluminium used extensively throughout for the body panels, this is easier to repair than the composite seen on previous McLaen models. As a result, repair work is easier and lower cost in the event of any accident.



ดุดันถึงใจสายลุย! ฮอนด้าเปิดตัว New CB500X บิ๊กไบค์แอดเวนเจอร์สุดเท่ ดีไซน์ล้ำสมัยกว่าเดิม พร้อมฟังก์ชันใหม่เพื่อการขับขี่ที่เร้าใจยิ่งขึ้น

   

            บริษัท เอ.พี. ฮอนด้า จำกัด ผู้จัดจำหน่ายรถจักรยานยนต์ฮอนด้าบิ๊กไบค์ในประเทศไทย เปิดตัว New Honda CB500X รถบิ๊กไบค์แบบแอดเวนเจอร์ ดีไซน์โครงสร้างด้านข้างและกราฟิกใหม่ ให้ทั้งความปราดเปรียและความดุดันยิ่งขึ้นกว่าเดิม ไฟหน้าและไฟท้ายดีไซน์ใหม่แบบ LED พร้อมฟังก์ชันการใช้งานที่โดนใจคนชอบลุย ไม่ว่าจะเป็นวินชีลด์ที่สูงขึ้นและถังน้ำมันที่จุได้มากขึ้น โช้คหน้าและก้านเบรกปรับระดับได้ พร้อมวางจำหน่ายแล้วที่ศูนย์ฮอนด้าบิ๊กวิงทั่วประเทศตั้งแต่วันนี้เป็นต้นไป
            นายสุชาติ อรุณแสงโรจน์ กรรมการบริหาร บริษัท เอ.พี. ฮอนด้า จำกัด ผู้จัดจำหน่ายรถฮอนด้าบิ๊กไบค์ในประเทศไทยเปิดเผยว่า ตลาดรถบิ๊กไบค์ในเมืองไทยมีอัตราการเติบโตสูงและมีความต่อเนื่อง ในช่วงหลายปีมานี้ผู้บริโภคก็มีทางเลือกมากขึ้นเรื่อยๆจากโมเดลใหม่ๆที่เหมาะสมกับไลฟ์สไตล์ของผู้ขับขี่ รวมถึงกลุ่มคนที่ชอบรถในสไตล์ผจญภัยหรือแอดเวนเจอร์ก็เช่นกัน โดยโมเดลที่ได้รับความนิยมและมียอดจำหน่ายสูงที่สุดในกลุ่มนี้ตลอด ปีที่ผ่านมาก็คือ Honda CB500X ซึ่งเป็นรถบิ๊กไบค์ขนาดกลางที่มีองค์ประกอบลงตัวทั้งด้านดีไซน์ ความแข็งแกร่ง และสมรรถะที่โดดเด่น
            “อย่างไรก็ตาม ในปีนี้ฮอนด้าได้พัฒนา New CB500X ขึ้นมาใหม่ให้เป็นรถแอดเวนเจอร์ที่สมบูรณ์แบบยิ่งขึ้นไปอีก ด้วยดีไซน์ที่โฉบเฉี่ยวและล้ำสมัย พร้อมฟังก์ชันใหม่ๆที่เหมาะกับการขับขี่ท่องเที่ยวนอกเมืองหรือลุยไปบนเส้นทางที่ท้าทาย ทั้งยังสามารถตกแต่งรถเพิ่มเติมได้อย่างง่ายดายและสวยงามขึ้นด้วยอุปกรณ์เสริมต่างๆ เพื่อตอบโจทย์ผู้ใช้ที่ต้องการรถที่โดดเด่น แข็งแกร่ง และขับขี่ด้วยความสนุกเร้าใจ
New Honda CB500X มาพร้อมกับดีไซน์ใหม่ที่ดูลงตัวและปราดเปรียว พร้อมสีสันและกราฟิกที่สะท้อนให้เห็นถึงความสนุกสนานสำหรับผู้รักการผจญภัย ไฟหน้าและไฟท้ายดีไซน์ใหม่แบบ LED ให้ความสว่างและสวยงามล้ำสมัย วินด์ชีลด์ใหม่สูงขึ้นกว่าเดิม 10 เซนติเมตร ออกแบบตามหลักอากาศพลศาสตร์ช่วยป้องกันแรงปะทะจากลมแต่เพิ่มอากาศไหลเวียนระหว่างด้านหน้าและด้านหลังของผู้ขับขี่อย่างสมดุล ถังน้ำมันขนาดใหญ่ 17.7 ลิตรช่วยลดความถื่ในการเติมน้ำมัน พร้อมก้านเบรกหน้าปรับได้ ระดับเพิ่มความสบายในการขับขี่
New Honda CB500X มาพร้อมกับเครื่องยนต์ 2 สูบDOHC ขนาด 500cc ระบายความร้อนด้วยน้ำ พร้อมระบบการเปลี่ยนเกียร์ใหม่ที่ให้ความนุ่มนวลขึ้น โช้คหน้าใหม่พร้อม Preload Adjuster ปรับระดับได้สำหรับการรองรับน้ำหนักหลากหลายรูปแบบ โช้คหลังแบบ Prolink® Rear Suspension ปรับระดับได้ 9 ระดั เสริมความมั่นใจด้วยระบบเบรก ABS และกุญแจแบบเวฟคีย์ฝังชิพพิเศษป้องกันการโจรกรรม
ฮอนด้าพร้อมวางจำหน่าย New Honda CB500X ตั้งแต่วันที่ 11 พฤศจิกายนเป็นต้นไป ที่ศูนย์ฮอนด้าบิ๊กวิงทั่วประเทศ ด้วยราคาจำหน่าย 220,000 บาท โดยมีให้เลือกทั้งสิ้น สี ได้แก่ สีแดงมิลเลนเนียมเรดสีน้ำตาลแมตเฟรสโกบราวน์สีขาวแมตเพิร์ลซัมมิทไวท์ และสีดำแมตกันพาวเดอร์แบล็กเมทัลลิก
นอกจากนี้ ฮอนด้ายังได้มอบข้อเสนอพิเศษสำหรับลูกค้า New Honda CB500X 11 คนแรกของฮอนด้าบิ๊กวิงแต่ละสาขา รับทันทีกล้องบันทึกวีดีโอ GoPro Hero มูลค่า 4,590 บาท
ติดตามรายละเอียดเพิ่มเติมของ New Honda CB500X ได้ที่เว็บไซต์ www.hondabigbike.com พร้อมอัพเดทความเคลื่อนไหวของฮอนด้าบิ๊กไบค์ได้ที่ www.facebook.com/hondabigbikeTH

ปอร์เช่ เอเชีย แปซิฟิค จัดฝึกอบรมระบบการวัดระดับความพึงพอใจของลูกค้าปอร์เช่รูปแบบใหม่แก่ เอเอเอสฯ ในฐานะผู้นำเข้าอย่างเป็นทางการ

เพื่อที่สุดของความพึงพอใจสูงสุดของท่านลูกค้าปอร์เช่ ประเทศไทย

ปอร์เช่ เอเชีย แปซิฟิค จัดฝึกอบรมระบบการวัดระดับความพึงพอใจของลูกค้าปอร์เช่รูปแบบใหม่แก่ เอเอเอสฯ ในฐานะผู้นำเข้าอย่างเป็นทางการ

กรุงเทพฯ. ปอร์เช่ ประเทศไทย โดย บริษัท เอเอเอส ออโต้ เซอร์วิส จำกัด ผู้นำเข้าและตัวแทนจำหน่ายรถยนต์ปอร์เช่อย่างเป็นทางการแต่เพียงผู้เดียวในประเทศไทย ได้รับการฝึกอบรมระบบการวัดระดับความพึงพอใจของลูกค้าปอร์เช่รูปแบบใหม่โดยตรงจากปอร์เช่ เอเชีย แปซิฟิค เพื่อการพัฒนาที่ไม่หยุดยั้งในการสร้างความประทับใจสูงสุดจากการดูแลและบริการลูกค้าทุกท่านในฐานะผู้นำเข้าอย่างเป็นทางการ  เมื่อวันที่ 16 – 17 พฤศจิกายน 2015 ที่ผ่านมา

ในการอบรมครั้งนี้ ได้มี Mr. Tim Walkowiak, Customer Relations Executive และ Mr. Alexander Schuchert, Sale Manager จาก Porsche Asia Pacific เป็นผู้ให้ข้อมูลและคำแนะนำในการใช้งานระบบใหม่ที่เรียกว่า Electronic  Porsche Satisfaction Survey (ePSS) ระบบสอบถามความพึงพอใจต่อการซื้อรถยนต์ปอร์เช่ และ Electronic
Service Satisfaction Survey (eSSS)  ระบบสอบถามความพึงพอใจต่อการนำรถยนต์ปอร์เช่เข้ารับบริการ เพื่อความสะดวกสบายของท่านเจ้าของรถยนต์ปอร์เช่ในการให้ข้อมูล คำแนะนำและติชมทางออนไลน์ เพื่อนำมาพัฒนาและปรับปรุงคุณภาพการบริการให้ดียิ่งขึ้น

เสียงตอบรับและความคิดเห็นของท่านลูกค้า เป็นสิ่งที่เอเอเอสฯ ให้ความสำคัญเป็นอย่างยิ่ง ตั้งแต่ขั้นตอนแรกในการพิจารณาเลือกซื้อรถ จนถึงการนำรถเข้ารับบริการ เราใส่ใจในทุกๆ ขั้นตอน เพื่อดูแลท่านและรถยนต์ของท่านให้ดีที่สุด ในฐานะผู้นำเข้าและตัวแทนจำหน่ายอย่างเป็นทางการ

ปอร์เช่ ประเทศไทย โดย บริษัท เอเอเอส ออโต้ เซอร์วิส จำกัด ผู้นำเข้าและตัวแทนจำหน่ายรถยนต์ ปอร์เช่อย่างเป็นทางการแต่เพียงผู้เดียวในประเทศไทยเท่านั้น ที่มีศูนย์บริการมาตรฐานและทีมวิศวกรที่มากประสบการณ์ ซึ่งได้รับการฝึกอบรมจากทางโรงงานปอร์เช่ประเทศเยอรมนีโดยตรงพร้อมการันตีด้วยรางวัล Porsche Service Excellence Award จากการตรวจสอบคุณภาพประจำปี รวมถึงทีมวิศวกรที่ได้รับการรับรองและผ่านการทดสอบจากโรงงานในระดับเหรียญทอง (Zertifizierter Porsche Techniker – Gold Expert) ซึ่งเป็นมาตรฐานสูงสุดของปอร์เช่คอยให้บริการรถปอร์เช่ของท่าน ตามนโยบายหลักของบริษัทที่ว่า “เอเอเอส ดูแลทั้งรถและคุณ” หรือ “AAS Looking after YOU and your CAR” เพื่อก้าวเข้าสู่คำว่า AAS The Name you can Trust ความไว้วางใจที่ให้คุณได้มากกว่า ตลอดระยะเวลาดำเนินการมา กว่า 30 ปี สอบถามรายละเอียดเพิ่มเติมเกี่ยวกับรถยนต์ปอร์เช่ได้ที่แผนกขาย โทร. 02-522-6655 ต่อ 101-103 หรือเยี่ยมชมเว็บไซต์ได้ที่ www.porsche.co.th

“ซูซูกิ” แรงไม่หยุด คว้าแชมป์ 3 สนามติด รายการ FMSCT Thailand Supercross


ซูซูกิ ยังคงร้อนแรงอย่างต่อเนื่อง หลังจากที่คว้าแชมป์ 2 สนามติด ในสนามที่ 6 และ 7 แล้ว  ในรายการ FMSCT Thailand Supercross ล่าสุดในสนามที่ 8 สามารถระเบิดฟอร์มกด Triple Champs มาครองได้อย่างสุดมันส์ ซึ่ง มร.ยูตะ อิเคกาย่า นักแข่งชื่อดังจากประเทศญี่ปุ่น แห่งทีม ซูซูกิ เรดสตาร์ ยังคงบิด Suzuki RM-Z 250 อย่างเร้าใจแฟนๆและผู้ชม โดยในสนามที่ 8 นี้ได้แข่งขันที่สนามสุพรรณบุรี มอเตอร์สปอร์ต แลนด์ จังหวัดสุพรรณบุรี ซึ่งเป็นสนามสุดโหดที่จะใช้ในการแข่งขันชิงแชมป์โลก World MX GP ในปีหน้าด้วย และในสนามนี้ยูตะได้โชว์ความสามารถที่ยอดเยี่ยม บิดเข้าเส้นชัยคว้าแชมป์เป็นอันดับที่ 1  เรียกเสียงเชียร์ให้ดังกระหึ่มตลอดการแข่งขัน เมื่อเร็วๆนี้ ร่วมเป็นแรงใจเชียร์ให้ ซูซูกิ เป็นแชมป์ในสนามสุดท้าย ที่จะจัดขึ้นในวันที่ 5 - 6 ธันวาคม 2558 ณ สนามนครชัยศรี จังหวัดนครปฐม

“ลิควิโมลี่ (Liqui Moly) จับมือมอเตอร์สปอร์ตแลนด์ร่วมยกระดับ Motor Sport เมืองไทย สู่มาตรฐานสากล”



บริษัท คาร์แลค (ไทย-เยอรมัน) จำกัด ผู้นำเข้าผลิตภัณฑ์บำรุงรักษาสีรถยนต์ ภายใต้ชื่อ “คาร์แลค 68” และผู้บริหารศูนย์เคลือบสีรถ “โมลีแคร์” อีกทั้งเป็นผู้นำเข้าและจำหน่ายผลิตภัณฑ์บำรุงรักษาเครื่องยนต์คุณภาพระดับโลกจากประเทศเยอรมันภายใต้แบรนด์ “ลิควิโมลี่” (Liqui Moly)  ซึ่งผ่านการทดสอบประสิทธิภาพจนเป็นที่ยอมรับและเชื่อถืออย่างกว้างขวางในตลาดรถยนต์ทั่วโลก จับมือกับสนามโกคาร์ท มอเตอร์สปอร์ตแลนด์ร่วมยกระดับวงการมอเตอร์สปอร์ต (Motor Sport) ของเมืองไทยให้สู่มาตรฐานสากล  พร้อมทั้งรุกตลาดอย่างต่อเนื่องเพื่อตอกย้ำความสำเร็จ

นายกฤษฏ์ กาญจนบัตร กรรมการผู้จัดการ บริษัท คาร์แลค (ไทย-เยอรมัน) จำกัด กล่าวถึงการจัดงานในครั้งนี้ว่า “บริษัทฯ ได้เป็นตัวแทนจำหน่ายและนำเข้าน้ำมันเครื่องและสารเพิ่มประสิทธิภาพเครื่องยนต์แบรนด์พรีเมียม “ลิควิโมลี่” จากประเทศเยอรมนี มาตั้งแต่ปี 2552 โดยได้วางจำหน่ายที่ศูนย์บริการรถยนต์ บี-ควิก กว่า 100 สาขาทั่วประเทศ รวมทั้งที่กลุ่มอีซูซุ อึ้งง่วนไต้ ออโต้แบคส์และอู่ซ่อมชั้นนำ รวมทั้งร้านค้าประดับยนต์ทั่วประเทศ   สำหรับสินค้าประเภทน้ำมันเครื่องและสารเพิ่มประสิทธิภาพเครื่องยนต์ของลิควิโมลี่  เหมาะสำหรับกลุ่มที่ใช้ได้ทั้งเครื่องยนต์เบนซิน รถใช้แก็ส และดีเซล โดยในปีนี้ทางบริษัทฯ  ได้ขยายกลุ่มน้ำมันเครื่องให้ครอบคลุมมากขึ้นทั้งกรุงเทพและต่างจังหวัด  ไม่ว่าจะเป็นกลุ่มสินค้าน้ำมันเครื่องมอเตอร์ไซด์โดยเน้นเป็นกลุ่มบิคไบค์ แอดเวนเจอร์และสปอร์ต  รวมถึงเจาะกลุ่มตลาดวงการมอเตอร์สปอร์ตไทยให้ครอบคลุมมากยิ่งขึ้น เพราะทางลิควิโมลี่มีสินค้าชนิดพิเศษที่เหมาะสำหรับรถที่มีการปรับแต่งเครื่องยนต์ที่ใช้ในการแข่งขัน”
ทั้งนี้ นายกฤษฏ์ ยังกล่าวต่ออีกว่า “ลิควิโมลี่ ได้เข้ามาสนับสนุนทีมแข่งต่างๆ ในวงการมอเตอร์สปอร์ตไทย เพื่อเป็นแรงเสริมช่วยหนุนให้วงการนักแข่งไทยมีประสิทธิภาพมากขึ้น  สามารถยกระดับให้สู่มาตรฐานสากลระดับโลกได้  สำหรับการจัดกิจกรรมการตลาดและแคมเปญต่างๆ  เพื่อให้เข้าถึงกลุ่มเป้าหมายซึ่งเป็นกลุ่มผู้รักรถได้รับรู้ถึงแบรนด์ลิควิโมลี่มากขึ้น  ทางเราได้ร่วมมือกับสนามโกคาร์ท มอเตอร์สปอร์ตแลนด์ซึ่งโกคาร์ทถือเป็นพื้นฐานของกีฬาแข่งรถ ซึ่งเป็นสถานที่สำหรับนักแข่งรุ่นเยาว์และนักแข่งมืออาชีพไว้สำหรับฝึกทดสอบความสามารถ  เพื่อช่วยเสริมให้ประเทศไทยผลิตนักแข่งที่มีความสามารถต่อไปในอนาคต  อีกทั้งเรายังมีการจัดกิจกรรมส่งเสริมการตลาดอย่างครบวงจรเพื่อเน้นการขยายฐานลูกค้าให้กว้างขึ้น อีกทั้งทางบริษัทได้รับความไว้วางใจจากลิควิโมลี่เยอรมันให้สิทธิ์ทางเมืองไทยจำหน่ายผลิตภัณฑ์ลิควิโมลี่ที่ลาวอีกด้วย  ซึ่งขณะนี้ทางบริษัทได้เข้าไปสำรวจและศึกษาตลาดที่เวียงจันทร์ โดยจะบุกรุกตลาดเริ่มจากเวียงจันทร์ก่อนในปีหน้าแล้วจะขยายไปสู่เมืองอื่นๆ และสำหรับงาน Motor Expo ที่จะถึงนี้ ทางบริษัทได้จัดแคมเปญใหญ่สำหรับงานสุดท้ายของปีนี้ พร้อมตั้งเป้าการเติบโตในปีหน้า 2559  อีก 20% หรือ 160 ล้านบาท เมื่อเทียบกับปีนี้ ”  

นายกฤษฎ์  กล่าวต่ออีกว่า  “ ในปีหน้านี้ เรายังคงใช้ กีกี้-ศักดิ์ นานา เป็นพรีเซ็นเตอร์ต่ออีกเป็นปีที่ 3 เพื่อเป็นการตอกย้ำภาพลักษณ์ของสินค้าอย่างต่อเนื่อง  เพราะกีกี้ ถือเป็นมือหนึ่งและเป็นกูรูดริฟท์คิงส์ของเมืองไทย ซึ่งสอดคล้องกับบุคลิกของแบรนด์ลิควิโมลี่ที่เน้นความท้าทายของผู้ใช้รถที่ต้องการใช้รถอย่างเต็มประสิทธิภาพกว่าเดิมและลิควิโมลี่ก็เป็นผลิตภัณฑ์ที่สามารถเติมเต็มประสิทธิภาพเครื่องยนต์ได้อย่างสมบูรณ์แบบ”  

นายโรแลนด์ บราวน์  (MR. Roland  Braun) ผู้จัดการฝ่ายส่งออกลิควิโมลี่เยอรมัน  กล่าวว่า “ปัจจุบันลิควิโมลี่ดำเนินธุรกิจมานานกว่า 50 ปี เป็นผู้นำในอุตสาหกรรมรถยนต์โดยมีสินค้าวางจำหน่ายกว่า 110 ประเทศทั่วโลก มีสินค้ากว่า 4,000 รายการ  ที่ผ่านมาทางลิควิโมลี่ได้ปรับภาพลักษณ์และพัฒนาสินค้าในกลุ่มมอเตอร์ไซด์และกลุ่มมอเตอร์สปอร์ตให้เข้าถึงกลุ่มเป้าหมายมากขึ้น โดยลิควิโมลี่ได้เข้าไปเป็นผู้สนันสนุนน้ำมันเครื่องหลักอย่างเป็นทางการสำหรับการแข่งขัน Moto GP และเข้าร่วมการแข่งขันงาน TCR  International Series  ภายใต้ทีม Engstler ซึ่งเป็นงานแข่งรถยนต์ทางเรียบระดับโลก  ในการแข่งขันครั้งนี้จะทำให้สามารถเพิ่มการรับรู้แบรนด์ของลิควิโมลี่ในหมู่แฟนกีฬากว่า 2.4 ล้านคนที่เดินทางไปร่วมชมการแข่งขันในแต่ละปี  อีกทั้งยังมีผู้ชมโทรทัศน์อีกหลายร้อยล้านคนที่รอดูการแข่งขันทุกวันหยุด

ในขณะเดียวกันแบรนด์ของลิควิโมลี่ได้ถูกเผยแพร่ในสื่อต่างๆ ตลอดฤดูกาลการแข่งขัน เช่น แทร็คในสนามแข่ง (trackside advertising)  ซึ่งสิ่งนี้จะเพิ่มความคุ้นเคยของผลิตภัณฑ์เรากับผู้ชมทั่วโลกได้เป็นอย่างดี และในปีหน้า 2559 ลิควิโมลี่ก็วางเป้าหมายจะก้าวเข้าสู่วงการนักแข่งเพื่อสนับสนุนวงการมอเตอร์สปอร์ตให้ได้ครอบ  คลุมมากยิ่งขึ้น” นายโรแลน กล่าวทิ้งท้าย
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