[Bangkok-Siam Discovery Centre] (April 23rd, 2013) – Bridgestone Sales (Thailand) Co., Ltd., led by Mr. Shinichi Sato, Managing Director, hosts a major event at Siam Discovery Plaza to introduce a corporate brand campaign – “Bridgestone Always with You”. Continuing into its third year, the campaign, launched based on the concept of “innovative lifestyle”, has been communicated through various activities and Concerts from famous bands like “ETC” and “Lipta”. In addition, many kinds of activities will be done throughout the year including the Innovative Lifestyle Contest and Sculpture Performance.
This corporate brand campaign was first launched in 2011 with the communication concept – “Bridgestone Always with You”. In the second year, Bridgestone aimed to enhance customers’ perception on the superior quality of Bridgestone’s products and services, and how these are meant to support the various lifestyles of consumers, especially the young generations. Moving into the third year after receiving much positive feedback in the past 2 years, Bridgestone is going one step further to express Bridgestone’s passion to support the various lifestyles of every individual with innovation, inspiration and creativity. This year’s TV commercial clearly illustrates this concept along with the song which was originally performed by the famous band – “Titanium”, and which has been rewritten and recomposed by “Pae ” Mai band. Bridgestone will communicate this brand campaign concept through various media – TV, radio, printed advertisements and outdoor media in various popular places, as well as through social media. In addition, other activities will also be done to reach out to many lifestyles, including:
- Always With You Roadshow – Extending the “Campaign Launching Event”, which was carried out in Bangkok, to other areas such as “Khon Kaen” and “Chiang Mai”, so as to allow the audience in these areas to experience the same event as those in Bangkok.
- Sculpture Performance – Presenting ideas through a new way of performance illustration at popular places throughout Bangkok, including: ASIATIQUE and MEGA Bangna.
- Lifestyle Idea Contest – Hosting a contest for constructive works and concepts which may be adapted to customers’ real life.
Further information regarding the activities may be found at www.facebook.com/
All activities and communication about this campaign are aimed at building up Bridgestone’s brand image to ensure its excellent products and services are recognized by more people, and to further expand the “No. 1” popularity to all generations and genders, including the younger generation. Reinforcing its brand image to be innovative, always looking to the future, modern and one which supports many different lifestyles, is determined to help enhance the relationship between consumers and Bridgestone in the long term.
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